equries@certoneworld.com

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About

Beyond just a consultancy

CertOne is a premier boutique consulting firm dedicated to empowering international organisations, firms, and educational institutions to enter into the complex China market and achieve transformative growth. Our expertise uniquely combines a profound understanding of the China market with end-to-end advisory services that span strategy, compliance, and execution.

Our integrated approach goes beyond the traditional consultancy practices covering every phase of your market journey – from strategic planning to sustained growth -ensuring your initiatives are meticulously crafted, tactically executed, and positioned for long-term success.

Vision

To be the premier global partner that empowers our clients to navigate through the professional education sector and thrive in one of the world’s most dynamic markets.

Mission

Strategic Excellence

Crafting robust market entry strategies and channel management solutions that align global standards with local realities.

Regulatory Mastery

Navigating complex regulatory landscapes through expert compliance consulting, ensuring operational resilience and risk mitigation.

Execution & Growth

Transforming visionary strategies into actionable initiatives and driving continuous market expansion with precision and agility.

Our Values

The Principles That Power Our Purpose

01

Integrity

We adhere to uncompromising ethical standards, ensuring transparency and accountability in every engagement. By prioritising honesty and fairness, we foster trust that underpins all of our partnerships. This unwavering commitment to doing what’s right forms the bedrock of our professional excellence.

02

Innovation

We champion a culture of continuous learningand creative thinking, blending global bestpractices with localized insights. Through thisapproach, we design solutions that meet theevolving demands of dynamic markets likeChina. By staying agile and forward-focused, weempower our clients to pioneer new opportunitiesand outpace the competition.

03

Inclusivity

We believe that diverse perspectives fuel growth and problem-solving. By embracing different backgrounds, ideas, and experiences, we foster a collaborative culture where every voice is valued. This inclusive approach enables us to spark innovation, address complex challenges, and deliver transformative outcomes

school professors

Expertise and roles we are a leaders in.

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Passive investment

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Economy management

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Business development

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Digital marketing

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Cryptocurrency investment

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Business integration

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Monographic researches

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Who We Are

Integrated expertise combined with vision and dedication

OnlyAt CertOne, our founding team brings decades of experience from top-tier global organizationsand a proven track record of launching and scaling education products in China’s competitivemarket. We combine a bold global vision with deep insights into international best practices and local market dynamics, leveraging an extensive network of established channel partners to bridge the gap between global standards and the unique challenges of the Chinese landscape. This integrated expertise empowers us to deliver transformative growth and innovative solutions for organizations looking to thrive in one of the world’s most dynamic markets.

Core team's combined years of experiences

Number of countries stationed with our senior advisors

Throughout my career in government and at the United Nations, I’ve worked with numerous organisations on a global scale. CertOne impresses me with its ability to integrate international best practices with a nuanced grasp of local market needs, especially bring benefits to both global players and China’s fast-growing economy.

Prof. Donglin Li

Former Director General of International Cooperation Dept of MoHRSS, Former Country Director of International Labour Organization (ILO)

As someone who has led a global asset management firm, I know firsthand how challenging it can be to enter complex markets like China. CertOne’s endto-end approach—from strategic planning to on-the-ground execution— demonstrates a level of professionalism that is truly world-class. I have every faith in their ability to guide international organizations toward sustainable growth and lasting success.

Bernard Carayon

Former Deputy CEO and ESG Chair of Amundi

From my experience leading an international certification body, bridging global credentials with regional relevance is no small task. CertOne’s forward-looking perspective positions organizations to excel amid changing industry requirements.

Paul Smith, CFA

Former CEO of CFA Institute Board Adivsory of FMI Institute

In the financial sector, credibility and compliance are paramount. CertOne has cultivated an exceptional blend of deep regulatory understanding. I look forward to seeing CertOne, with international resources, playing a greater role on capacity building of financial talents in China.

Xianfeng Ma

CEO of China Chengxin Group, Vice President of Beijing Emission Trading Association

I’ve witnessed how intricate and fast-changing China’s market can be. CertOne stands out for its ability to combine rigorous data analysis with on-the-ground insights, offering invaluable guidance to international entities looking to enter or expand in this environment.

Dr. Feng Liu

Former Chief Economist, Galaxy Securities Former Founding Chairman, FPSB China

I’ve witnessed how intricate and fast-changing China’s market can be. CertOne stands out for its ability to combine rigorous data analysis with on-the-ground insights, offering invaluable guidance to international entities looking to enter or expand in this environment.

Jessie Li, FSA

Regional Director, East and Southeast Asia, Society of Actuaries

CertOne impresses me with its ability tointegrate international best practices with a nuanced grasp of local market needs,especially bring benefits to both global players and China’s fast-growing economy.
Prof. Donglin Li - Former Director General of International Cooperation Dept of MoHRSS, Former Country Director of International Labour Organization (ILO)
As someone who has led a global asset management firm, I know firsthand how challenging it can be to enter complex markets like China. CertOne’s end-to-end approach—from strategic planning to on-the-ground execution—demonstrates a level of professionalism that is truly world-class.
Bernard Carayon - Former Deputy CEO and ESG Chair of Amundi
From my experience leading an international certification body, bridging global credentials with regional relevance is no small task. CertOne’s forward-looking perspective positions organizations to excel amid changing industry requirements.
Paul Smith, CFA - -Former CEO of CFA Institute, Board Advisory of FMI Institute
CertOne,, led by founder David, has been an invaluable partner in guiding international professional bodies through China's dynamic market landscape. During our extensive collaboration over the past 2–3 years, their deep expertise in regulatory policies and international professional organizations has provided vital insights for market entry and compliance strategies.
Jessie Li, FSA - Regional Director, East and Southeast Asia ,Society of Actuaries
I’ve witnessed how intricate and fast-changing China’s market can be. CertOne stands out for its ability to combine rigorous data analysis with on-the-ground insights, offering invaluable guidance to international entities looking to enter or expand in this environment.
Dr. Feng Liu - Former Chief Economist, Galaxy Securities Former Founding Chairman, FPSB China

Why Us

Dual-Dimension Insight

Unify global standards with nuanced local expertise, creating strategies that are visionary yet perfectly attuned to China’s market realities.

Regulatory Fineness

Deliver seamless, end-to-end support that transforms strategic plans into market-leading results from launch through growth.

Network Amplification

Master China’s complex compliance landscape with agile, expert-driven solutions that safeguard your business and drive confidence.

Turnkey Execution

Accelerate market impact by leveraging a robust ecosystem of trusted local partners and influencers, ensuring rapid and sustainable expansion.